Choose Washington State
Sustainable solutions, like business legends, are built to last. We helped the State of Washington’s Commerce Department identify and profile tomorrow’s regional business legends in the making. As in our previous work with Commerce – supporting the Washington Export Initiative with a series of profiles of outstanding exporting businesses – we traveled the entire state, featuring the next trillion-dollar software firm, Avalara, new initiatives and talent at the Gates Foundation, and star agricultural exporters Anderson Hay and Grain, among others.
Participants appreciated our news / documentary style, nimble, efficient production approach, and building their unique stories from the ground up – on location, person-to-person, collegial and conversational.
Washington State Department of Commerce uses “Choose Washington – Where Else?” on its web site, as a recruitment tool for new business partners, and to solicit foreign direct investment in Washington State.