Introducing edg3 FUND
Kitsap Bank chose Sustainable Media Partners to help launch its edg3 FUND competition: promoting and sustaining its community and its customers. Over 70 small businesses applied for a cash grant from the bank and a wealth of networking, publicity and visibility. Once the five finalist companies were chosen, each prepared a business pitch for a bank of judges – “American Idol” style – which culminated in a live event at Kitsap Conference Center.
We produced five “commercials” for the finalists – 60-second, on-location video introductions filmed with each company, which became theirs to keep for their own marketing communications. In addition, Hal served as MC for the live Finals Event in November, and provided two additional video pieces highlighting Kitsap Bank’s vision of building a more sustainable community.
The edg3 FUND winner? An Olympia-based company called Olykraut, producers of world-class pickles and sauerkraut, as well as an ethos of localism, healthy eating, and regional business success.