Building: Watson Furniture

Kitsap Economic Development Alliance

A groundbreaking Kitsap County company combines 21st century tech and old-school integrated manufacturing: supplying state of the art office suites for Nike, Boeing and the company next door. Watson Furniture attracts corporate buyers and artisanal craftspeople to its wooded campus near Poulsbo, Washington. Design and manufacturing are literally integrated, with raw materials in one door and finished suites of state-of-the-art office furnishings out the other.

Our creative approach capitalizes on the success of our “Kitsap Connected” media campaign, now in its third year. For this new round of updated video profiles, we feature first-person conversations blended with dynamic location b-roll of people and processes. There are now over fifteen produce pieces in the “Connected” series, linked through KEDA’s substantial web presence and the social media contacts among its membership.

The “Fourth County” in the burgeoning Puget Sound Region economy, Kitsap exceeds even it booming brethren – Snohomish, Pierce, and King – in quality of life, cost of living, and educational and workforce advantages.

Kistap Connected: Work + Life

Kitsap Economic Development Alliance

The Central Puget Sound is booming, and one of its premiere economies, Kitsap County, offers unmatched quality of life, cost of living, and the prettiest commute on the planet. Working closely with the Kitsap Economic Development Alliance (KEDA) we’ve produced profiles on more than fifteen businesses and organizations which demonstrate Kitsap’s vital role in this dynamic economy.

A project over 18 months in the making, “Kitsap Connected” began with a two-day Board of Directors retreat organized by KEDA’s dynamic Executive Director, John Powers, and featuring in-depth discussions of how the County and its businesses might best tell their story. The retreat resulted in a consulting contract and proposal, then a series of filmed conversations over the next six months. The final results were spectacular, and won a national marketing award for KEDA: a series of introductory films and a spate of profiles allowing Kitsap businesses to share their own stories and successes.

Currently, we’re working with KEDA to revise and update its suite of existing videos, and have already added six additional companies to those sharing in the fruits of the “Kitsap Connected” campaign.